Finally, over the course of several days and numerous high-profile events in the watchmaking capital of Geneva, the El Primero 50th Anniversary celebration came to a spectacular end.Ĭoinciding with the 50th anniversary of the El Primero, Zenith had set out on its Grenier Club world tour since the start of the year to celebrate the occasion. The star-led brand brought back iconic El Primero pieces through its Revival series, and set off on its “Grenier Club” world-tour where press, clients and friends of the brand joined the festivities in unexpected locations around the globe. For its 50th anniversary, Zenith embarked on a yearlong celebration that took on different fronts.
An integrated metal “ladder” bracelet option is also available, mimicking the look of that gracing the original 1969 El Primero A384.Corporate - NovemZENITH marks the Grand Finale of the El Primero 50th Anniversary Celebration in GenevaĢ019 has been a monumental year for the El Primero, the world’s first high-frequency automatic chronograph.
In keeping with its inherently retro appeal, the El Primero "50th Anniversary" A384 Revival comes on a black alligator leather strap with a black rubber lining adding contemporary durability to the vintage look of the A384. Differences include a sapphire crystal instead of an acrylic glass, a display back replacing the solid steel case back, and the state-of-the-art version of the El Primero 400 chronograph movement. Each part of the original 1969 A384, from the 37mm faceted steel case to the lacquered white and black tachymeter dial, was digitised to enable accurate reproduction. With its retro-futuristic styling, timeless proportions and emblematic chronograph calibre, the El Primero A384 is the final piece in the El Primero 50th Anniversary Revival series, a historically accurate recreation of one of the most emblematic chronographs ever made. EL PRIMERO "50TH ANNIVERSARY" A384 REVIVAL
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